Twitter monthly active users12/11/2022 Twitter will of course want to grow its number of users in emerging markets. We anticipate that our user growth rate will slow over time as the size of our user base increases. Our financial performance has been and will continue to be significantly determined by our success in growing the number of users and increasing their overall level of engagement on our platform as well as the number of ad engagements. The size of our user base and our users’ level of engagement are critical to our success. These figures and how they change are of course critical to Twitter’s business, as the company admits itself: On the other hand, the company says its international revenue (based on the billing location of its advertisers) was only 25 percent of its consolidated revenue in the three months ended June 30, 2013. Twitter notes its userbase spans “nearly every country” and most of its users are outside the US: accounts outside the country constituted 77 percent of the social networks’ average monthly active users in the three months ended June 30, 2013. The below graph represents the number of Twitter monthly active users by region, starting from Q1 2010 to Q1 2019. The company expects that “the proportion of active users on, and advertising revenue generated from, mobile devices, will continue to grow in the near term.” That comes out to 163.5 million monthly active mobile users.įurthermore, over 65 percent of the company’s advertising revenue was generated from mobile devices. As of the first quarter of 2019, Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. Twitter: number of monthly active U.S.During the same time period, Twitter found 75 percent of that figure accessed the service from a mobile device (phones and tablets). dollars in total in 2021, the vast majority of which came from advertising.Ĭonversely, almost a quarter of global marketers said they planned to increase their spending on Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. Additionally, Twitter’s annual revenue increased steeply, generating more than five billion U.S. The United States of America has at least 83.4 million active Twitter users Japan has at least 60.7 million active Twitter users India has at least 24.8. The company boosted ad spending from 56 million US dollars in 2020 to over 167 million US dollars in 2021. Twitter use within this age range is quite low compared to other, more video-oriented platforms like TikTok and YouTube.īetween 20, Twitter almost tripled its advertising expenditure. Users belonging to the Gen Z age group claimed to spend just over one hour per week on Twitter in 2021. Moreover, one-fifth of users worldwide were between the ages of 35 and 49. And this number is only set to increase in 2022 as the company emphasizes performance advertising across the platform’s user base. Twitter’s monthly user count has fallen for three quarters in a row, so to address the issue, Twitter has decided to stop announcing how many users it keeps losing. Users between the ages of 25 and 34, who accounted for 38.5 percent of Twitter's global audience, made up the largest audience share. There are 217 million monetizable daily active users on Twitter. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, Twitter Blue rolled out an increase in the cost of its membership for new subscribers.Īs of the beginning of 2022, men made up 56.4 percent of all Twitter users worldwide. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter. Nevertheless, user numbers have continued to rise. Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform.
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